Creating Interactive Experiences with Touchscreen Digital Signage

Digital signage has a recall rate of 83%, captures 400% more views than static displays, and boosts brand value by 47.7%. Half of all communications professionals already rely on it as a key channel. Clearly, the days of passive screens are behind us! Incorporating interactive displays into your digital signage hardware stack isn’t just a trend—it’s a smart business move to engage customers on a deeper level.

What is Interactive Digital Signage?

Interactive digital displays let customers do more than just watch— they can touch, swipe, or even use gestures to interact with the content. Think of it as turning a regular screen into an engaging experience.

Why Choose Interactive Over Static Signage?

With touchscreens, customers can browse products, find answers, or even complete a purchase directly on the screen. Touchless options, like motion sensors, provide a safe, no-contact way to interact, which is increasingly appealing in the post-COVID world. Together, these features make your signage more dynamic and grab your customers’ attention better than any static display.

Types of Interactive Digital Signage

Interactive digital signage comes in various forms, each designed to cater to different needs and enhance user engagement.

Touchscreen Digital Signage Systems

With their quick response times and simple navigation, they help customers locate what they want. Imagine having a user-friendly touchscreen guide you through the vast mall or modifying your meal on a restaurant’s screen as if you were a professional. These technologies, such as touchscreens, let users interact directly with content, making the shopping experience more personalized and engaging.

From digital way-finding and self-service kiosks to AR-enhanced displays, these systems offer various ways to capture attention and provide a unique brand experience. Touchscreen signage not only boosts customer satisfaction by delivering an interactive experience but also provides valuable data and insights that help companies refine their strategies. Also Read: How Storefront Signage Can Bring You More Customers

Interactive Screens

Interactive screens let users tap, swipe, and scroll through content, making it perfect for everything from digital way-finding to in-store shopping. The systems employ sensors that can detect the movements of hands, allowing people to engage with the screen without touching it physically.

QR Code Scan

QR codes are an easy but powerful method of providing touchless interaction. After scanning the QR code, consumers can access details about the brand, including product lists, menus, website pages, maps, and more. It’s a straightforward method to bridge the gap between physical and digital and allows your customers to connect with your company.

Digital discounts and touchless menus make it easy for customers to access deals and food options. Additionally, marketing materials like brochures and manuals can be accessed digitally, offering a convenient, paperless solution.

Touchless Digital Signage Systems

This latest technology for smart signage involves more than tapping and swiping; it is changing the standard for digital interactive signs by providing a completely non-contact experience.

Mid-Air Button Touch

Mid-air button touch is like touchless tech with a twist. Instead of just waving at a screen or hovering over a sensor, this feature lets you interact with a display without ever laying a finger on it. Using cameras and ultrasonic sensors, it picks up on your hand movements from a short distance, making it feel like you’re controlling the screen with a wave of your magic wand. This, again, is a futuristic and hygienic way to engage with content, especially valuable in a post-COVID world where touchless solutions are in high demand. These interactive tools are used extensively in various environments. Virtual and Augmented Reality experiences become even more immersive, as users can interact with digital elements by simply moving their hands in the air.

Similarly, in self-service kiosks, mid-air button touch allows customers to complete tasks like making payments or checking in without touching the screen, enhancing convenience and hygiene while still providing a seamless user experience. Also Read: Smart Digital Menu Board Ideas for an Enhanced QSR Experience

Motion and Gesture Control

Motion and gesture-controlled screens let users engage with media content through simple gestures. It’s a taste of mixed reality that’s both engaging and fun, offering an immersive experience that can elevate a brand’s presence.

Interactive shopping in stores allows shoppers to look at products thoroughly and engage with them for a longer duration with the help of an entertainment element. This could be understood with the term “retailtainment”, a combination of entertainment and shopping that makes shopping more enjoyable. Similarly, theme parks and museums utilize interactive exhibits to attract guests, with exciting exhibitions and innovative promotions making the experience educative and enjoyable.

Final Thoughts

Interactive Digital Signage: The Future of Customer Interaction

No wonder interactive digital signage is transforming how businesses connect with their customers. It is truly an excellent way for brands to turn passive viewing into active engagement. LSquared enables businesses to enhance customer engagement and deliver immersive experiences by providing tailor-made innovative digital signage options. We created a user-friendly, multilingual electronic concierge system for Hilton Suites Toronto Markham, integrating large touch screens for real-time engagement. This solution reduced wait times and enhanced customer experience by providing essential information and promoting hotel services. To learn more about our services, click here.