Bradley Beal, JJ Reddick, NBA stars react to athletes profiting

NCAA NIL likeness rule change JJ Redick Bradley Beal Miles Bridges Josh Hart


The landmark NCAA rule change now allows for college athletes to profit off their name, image, and likeness has finally come to life, and NBA stars couldn’t help but react to it.

The deals came hot and heavy for these star amateurs, with negotiations reportedly starting for some NCAA athletes as early as midnight. LSU offensive lineman Marcus Dumervil spoke to the New York Post on how it went down from their perspective. Dumervil was able to lock down endorsement deals with Jenloop and Tomahawk Shades.
“It was a little bit of a roller-coaster,” the NCAA star said. “It’s been a long time coming. It’s been a wild day for athletes across the country.”
Of course, the fact that it’s only happening now for NCAA athletes means that a lot of NBA professionals missed out on some coin from their time. A few of them had different reactions to the massive rule overhaul.

Zion would have took a pay cut as the #1 pick ??
— Josh Hart (@joshhart) July 1, 2021

Yo @JahlilOkafor you think we would’ve made some $ back in our college days?!!? Lol…. Congrats to all the college athletes! It’s about time??
— Tyus Jones (@1Tyus) July 2, 2021

Seeing all these reports about college kids starting to make money??‍♂️ can’t even imagine what it would’ve been like
— Tre Jones (@Tre3Jones) July 1, 2021

Washington Wizards star Bradley Beal on the other hand sent out a stern warning to NCAA stars. With these new opportunities comes a whole new distraction that could derail some from their professional dreams if they’re not careful.

College athletes, please be smart!
— Bradley Beal (@RealDealBeal23) July 1, 2021

But perhaps the best reactions came from Miles Bridges and JJ Redick, two very notable NCAA stars from Michigan State and Duke respectively. Bridges famously donated $40 to resolve an investigation from back during his college days. JJ Redick meanwhile bought into his preppy college villain persona, revealing just how he’d go about his own NIL endorsements if he had the chance back then.

Damn @NCAA can I get my $40 back??
— Miles Bridges (@MilesBridges) July 1, 2021

From 2004-2006, I would have made a bag ? on NIL endorsements. Sadly- I would have blown it all on Natty Light and Lacoste polos (with the collars popped, of course).
— JJ Redick (@jj_redick) July 1, 2021

— JJ Redick (@jj_redick) July 2, 2021

While NCAA athletes from the past may no longer benefit from the rule, the fact that amateur athletes finally can from now on is a change that’s long overdue.

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